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December 9, 2005
By: TOM BRANNA
Editor
New, innovative fiffuser products brought a fresh wave of profits to the home fragrance market for 2004, according to a market study by Kline & Company. “Home Fragrances USA 2004” reported an exceptional year for diffusers and room sprays, pushing the overall growth rate to a five-year high. The gains come despite slipping sales in the mass market candle sector. Oil diffusers continued to perform well in 2004, and while they aren’t as expensive as the new battery-operated products, which of...
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